The Psychology of Prejudice: Unraveling Implicit Bias in Social Cognition
Dr. Nida Ahmed, Prof. Salman Khan, Prof. Mariam Ali, Dr. Rashid Malik
Page No. : 530-552
ABSTRACT
This study delves into the psychology of prejudice, specifically focusing on implicit bias in social cognition, exploring the cognitive processes that contribute to unintentional biases and their implications for social interactions.
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