Role of Social Media in Promoting Tourism in Himachal Pradesh

ABSTRACT

Tourismis one of the most important spheres of human life and it is a process through which people visit new areas, gain new experiences, understand new things, culture and exchange ideas, experience and joys. Tourism is an instrument of promoting intercultural relations, international understandings and co-operations. Tourism development is a planned and deliberate strategy through which all opportunities are made available to various section of society, both within and outside the nation, to visit new places appreciate new values and learn many good things by seeing, understanding and experiencing. Tourism development also include expansion of transportation services, hotel industry, sales and marketing services and allied domestic trade. It also anorganized activity which seeks to provide education and entertainment focusing on places, culture people values and realities of life. In general, Tourism development have social, economic, political, education and cultural dimensions. Tourism management involves formation of appropriate policies, implementation of tourism operations and evaluation of the efficacy of the tourism service. Social media sites in the internet today are used more frequently than the physical participation of individuals in a communication. Some of the popular social media sites are the Facebook. Twitter, Linked in, Instagram and YouTube. It is clear that the communication process over the social media platforms is very rapid and the spread of information and news is faster than any other internet channels. These platforms removed the need to interact physically to understand the actual situation to the destination or the area they wish to travel for. Through social media platforms, it’s possible nowadays to Electronic Word of mouth references. Moreover; reaching the visual impact of the destination on social media platforms is very possible.

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