How companies are effectively using Big Data!

ABSTRACT

Nowadays organizations have more data than ever at their disposal which we generally called Big Data and which is composed of Structured, Semi-structured and Unstructured nature of the data. Today, deriving meaningful insights from that Big data and converting knowledge into action is much easier said than done.The Big data analytics involves examining large amounts of data. To uncover the hidden patterns, correlations and valuable insights so as to make proper business decisions is important for every business organization whether it is small, medium or large. Basically, organizations have realized the need for evolving from a knowing organization to a learning organization. Essentially, businesses want to be more objective and data-driven, and so they are embracing the power of big data and analytics technology.The big data concept has been around us for many years. Businesses are applying analytics on the data they collected so as to gain insights and uncover trends. This involved capturing numbers on a spread sheet and manually examining the numbers.On the other hand Big data analytics is done using advanced software systems and analytics techniques. This allows businesses to reduce the analytics time for faster decision making. Basically, the modern data analytics systems allows for fast and efficient analytical processes. This ability to work faster and achieve agility offers a competitive advantage to businesses. In the meantime, businesses enjoy lower cost using big data analytics techniques.Organizations have invested in big data analytics and they are looking forward to Big Data Analystics in many such cases. This paper highlights how companies are effectively using Big Data in enhancing business value through big data analytics.

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