ISSN:
2327-9176
There
would be no significant progress in either information technology or
communication without the advent of electronic commerce. This is most evident
in financial matters. Many markets have grown increasingly multinational and
competitive as a result of globalisation. E-commerce can help local economies
even if the covid-19 epidemic forces industries in severely affected places to
insource towards local manufacturing due to the disruption of global trade. In
addition, developments in the internet, IT, and logistics/delivery have made it
possible for practically every organisation to buy/sell/liaise globally. In
turn, this has sparked a surge of unanticipated enthusiasm for online shopping
among people everywhere. Despite the fact that e-commerce has cornered the
market, there are both advantages and disadvantages to conducting business and
providing services online. Information and knowledge are currently the primary
means of production in the global economy. Specifically, innovation and
technical advancement contribute significantly to the sustainability of
economic growth in this setting. In today’s data-driven economy, businesses can
only thrive with the help of e-commerce, which facilitates entry into
previously inaccessible markets, rapid business expansion, adaptability in
commercial policymaking, cost savings in production, marketing, and distribution,
and streamlined operations, among other benefits. Both the breadth and depth of
the effects of electronic commerce on businesses and society will be quite
significant. The purpose of this research is to identify strategies for
enhancing the efficiency of online commercial transactions and to explore the
ways in which these transactions could stimulate economic growth and boost
businesses’ competitiveness.