A Study on Influence of Digital Marketing on Buying Behaviour of Youth

ABSTRACT

The development of technology in the world has increased so fast that today people are taking the help of technology in every task. In olden times, people used to take many kinds of strategies for marketing in business for their products. But in today’s time, people are taking technical assistance too much in business or personal work. Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet. Nowadays the digital marketing is growing at its fast pace because it is found that online surfing, online shopping, online communication, etc. are very common among the youth, also people belonging to old age now started adopting online platforms for payment of bills, shopping, surfing for information, etc. These habits of people turned into an opportunity for the business to market the products and get the customers easily. It is also found that people prefer many of online websites or technologies for shopping rather than visiting retail outlets. As it saves time and energy of users which put forth a positive impact on their buying behavior. In this study, we will highlight the Influence of digital marketing on the buying behavior of youth.

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