Changes in Marketing: Key Factors Influencing Adoption of Virtual Reality Amongst Marketers

ABSTRACT

This research objective is to examine the intention of company using virtual reality technology in marketing. Subject to the limitation of time, efforts and resources, every possible attempt has been made to study the problem. The whole project is measured through questionnaire, then the data collected from the study will be analysed by using SSPS and interpreted for further study. According to prior studies, there have small number of studies on intention using virtual reality technology in company due to many reasons. Furthermore, there are some studies indicate that there is development of virtual reality in Malaysia as the number of China plant have been set up in Malaysia. Therefore, the expectation on new insights on virtual reality technology in marketing in private and public sectors. Through this research, the researcher hopes that there has new trend on develop the virtual reality on new industry and function as well.

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