Impact of Social Media on Consumer Decision Process Regarding Purchasing of Organic Cosmetics in West Delhi

ABSTRACT

The main purpose of the current study to examine the impact of social media on consumer decision process regarding purchasing of organic cosmetics. The study is exploratory cum descriptive in nature. A sample size of 200 married and 200 unmarried women are drawn using stratified random sampling. A structured questionnaire based on 5-point Likert scale is used to collect primary data from West Delhi. The findings of the research article represents that there is significant impact of social media on consumer decision process regarding purchasing of organic cosmetics.

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