Impact of Information on Youth Buying Behaviour Towards Online Video Advertisement

ABSTRACT

This research article investigates the impact of information on the buying behaviour of youth towards online video advertisements. To carry out the current research the quantitative cum empirical research designed is uses. A sample size of 625 primary data were collected using structured questionnaire based on 5-point Likert Scale. The findings of the research represent there is significant and positive impact of information on youth busying behaviour towards online video advertisement.

FULL TEXT