A Comparative Study of Customer’s Perception of Distribution channels in Insurance Sector

ABSTRACT

Human life is very important and most essential assets and insurance is important as it provides protection to a person and his family at a time of uncertain risk. At a time of uncertain risk insurance gives financial help to a person. Distribution channel of insurance is significant determinant of success of all insurance companies. An insurance covers the market through various distribution channels like Agents, Corporate agents, Brokers, Banca-ssurance, Worksite marketing, Emailing, Online marketing etc. The present descriptive and exploratory based study was selected with an objective to understand the importance of agents being the primary and traditional distribution channel as compared to various modern distribution channels. The data for the study has been collected from fresh sample on Primary basis. The study area is limited to Ahmedabad region and sample size is 299. In this paper statistical methods like Reliability Test, Mean Analysis, Frequency distribution, Cross tabulation and one way Anova test used. The analyzed data has been presented in the form of table, Bar graph and charts. At the end our research conclude detail about Recent trends in channel of distribution, Overview of Indian insurance distribution channels and modern channels of insurance sector.

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