Leveraging Artificial Intelligence in Sales Management and HRM: A Case Study of Accenture’s Strategic Implementation and Impact

ABSTRACT

Leveraging AI in Sales Management and HRM, case study examines Accentures strategic use of Artificial Intelligence (AI) to convert income management and human useful resource control (HRM).
Objectives: The primary targets were to assess how AI complements operational performance, choice-making, and usual performance within sales and HR functions. Methods: Using a qualitative approach, the take a look at analyzes Accentures application of AI-powered tools, inclusive of system mastering algorithms for sales forecasting, natural language processing for recruitment, and AI-driven sentiment analysis for performance control. Data turned into accumulated from organizational reports, secondary assets, and qualitative interviews with key stakeholders. Results: Findings indicate widespread improvements in lead era, client engagement, recruitment efficiency, and worker satisfaction. Sales teams benefited from automatic patron dating control, even as HR noticed more advantageous hiring accuracy and actual-time performance insights. Conclusions: Accentures AI-driven tasks underscore the value of integrating automation with human know-how, highlighting AI as a powerful catalyst for productiveness, worker engagement, and strategic choice-making in sales and HRM.

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