Impact of Demographic Factors on Buying Behavior of Women with Special Reference to Personal Care Products

ABSTRACT

The current study focuses on the women buying behavior considering Demographic factors (Age, Income). As Women customer play a vital role in personal care product market. Understanding the women customer mentality and their opinions on personal care items is the most crucial aspect in selling any goods or services. A standardized questionnaire was used to conduct a survey of 860 people. The findings show that respondents demographical factors such as age & income have a large impact on product selection.

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